Do you keep a record of your clients? Is it an excel spreadsheet you loathe wading through? Or is it a beautifully computerised system that gives you peace of mind, like having your own personal secretary? When I first started out in business, I didn't do much in the way of marketing. If I wanted to find the last time I e-mailed someone, I had to scroll back through my e-mails or use the search function. It wasn't the best system, to say the least. I'd meet people at wedding

Today is going to be different. I usually write about cake or what it's like to be coeliac. But not this time. This time I'm going to share what you don't see - the things I do to get noticed as a small business owner. You might think owning a cake business is simple. After all, who doesn't want cake? But that doesn't make you memorable. Think how many other cake business owners there are. Think of all the people who can make a great cake. And then think of the money it takes

Last night was the first episode of Karren Brady's new TV series: Give It A Year. I was so excited! Here was one of my business idols finally getting her own TV show about how to succeed in business. I made sure to get a series link on the tele. But then came the reality: about 23 minutes of the quickest focus ever on two entrepreneurs. Bear in mind they have to cover a whole year of how each person fares, plus an intro on the stats for small businesses, who Karren is and how